Wiener(s) of the Week: Five French Researchers

Clinical and Experimental Research

Alcoholism Journal

BREAKING NEWS ALERT: Study Says Guys In Loud Bars Drink More Beer! Surprised? Yeah, me neither. This has to be the single most infantile, wasteful, purposeless study ever on the very serious, and ever growing, affliction of alcoholism. What’s next, a “Guys In Sports Cars Drive Fast” study?

“It had been found that environmental music was associated with an increase in alcohol consumption.”

– Study Abstract

French researchers Nicolas Guéguen, Céline Jacob, Hélène Le Guellec, Thierry Morineau, and Marcel Lourel will have their study entitled, “Sound Level of Environmental Music and Drinking Behavior: A Field Experiment With Beer Drinkers” published in an upcoming issue of Alcoholism: Clinical & Experimental Research—a Blackwell/Wiley journal.

The study can be found online in Alcoholism’s Early View (articles online in advance of print) section. The results? The study found that high level volume led to increased alcohol consumption and reduced the average amount of time spent by the patrons to drink their glass”. Basically, guys in loud bars drink more beer. For more details on the French Fab Five’s study, check out the links below.

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Abstract: Sound Level of Environmental Music and Drinking Behavior: A Field Experiment With Beer Drinkers

Scientific American: Loud Bar Equals More Beer

Alcoholism: Clinical & Experimental Research Journal Official Website

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