Painkiller Epidemic Update: Nearly 2,000,000 Americans Addicted to Painkillers says Reckitt Benckiser’s Shill Website

Turn To Help - turntohelp.com

You have probably heard the radio spots: “I didn’t need them for the pain anymore… I just needed them”… These spots, pushing the hopeful-sounding turntohelp.com, are essentially a front for Richmond, VA-based Reckitt Benckiser Pharmaceuticals, maker of Suboxone.

The thing that irks me about these “turn to help” advertisements is their style. They basically sound like something produced for an impartial recovery campaign, which they emphatically are not. These radio ads are nothing but part of an elaborate “funnel” campaign—funneling painkiller addicts into one single solution—Suboxone (which is never mentioned by name). Now, those of you that have read SWALLOW before know that I’m no big fan of Suboxone…

Disclaimer: I am not a physician. I do not provide medical advice. If you have any questions about addiction, recovery, drug-replacement therapy, withdrawal, etc., speak to your physician or counselor. I am not affiliated in any way with turntohelp.com or Reckitt Benckiser Pharmaceuticals Inc.

Suboxone is what is referred to in the biz as drug-replacement therapy, the basic concept of which is to get the user off of highly-addictive narcotics, and replace them with highly-addictive “medicine”, in this case Suboxone. In my mind, this leaves the addict only slightly-better off. There is still the problem of getting off of the Suboxone, which is easier said than done. Consider these facts from Reckitt Benckiser’s, own Suboxone Website:

  • Buprenorphine (Suboxone) has been associated with significant respiratory depression and death.
  • Suboxone has potential for abuse and produces dependence of the opiod type.
  • Reported side effects of Suboxone vs. placebo:
    • Headache (Suboxone 36%Placebo 22%)
    • Withdrawl (Suboxone 25%Placebo 37%)
    • Nausea (Suboxone 15%Placebo 11%)

So, what’s the take-away? Before you make any medical decisions regarding addiction and/or recovery, especially with respect to drug-replacement therapy, you should seek advice from a qualified, professional drug and alcohol counselor—not from an advertisement.

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Click here for a partial list of organizations in the Scranton, PA area where you can get help.

*Above image from Wikipedia, the free encyclopedia.

Click here to visit: turntohelp.com.

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